Build the platform that shows the depth of your work
and turns readers into clients.

4
Weeks
8
Live Sessions
20
Spots Only
Jun 17
Starts
Claim Your Spot

$1,500 in full  ·  or two payments of $777

In my first ten days on Substack I made $7,200! And it wasn't from ads, a big launch or a big following I spent years building there. It was from building it right and showing up as exactly who I am.

Sound familiar?

You have been pouring real wisdom into platforms that were never built to hold it.

Thoughtful content. Powerful ideas. Deep work that genuinely changes people when they actually encounter it. And no matter how good it is — it disappears. The right clients keep not coming. The message placed in you on purpose keeps getting smaller to fit spaces that were never designed for it.

It is not you. It was never you. It was the platform.

Your calling deserves a platform that pays you to show up as exactly who you are. That platform is Substack. And the Art of Being Known is where we build yours.

Lucinda Rae
This is for you

The woman who knows exactly what she carries and is ready to build the platform that finally shows it.

  • The coach whose work is too layered for a caption and too important to keep disappearing
  • The author whose book deserves a home before it is even finished
  • The thought leader whose ideas are too big for a fifteen-second reel
  • The creative entrepreneur who has been feeding the algorithm and starving her calling
  • The spiritual visionary who knows what she carries is meant to move people

This is not for people still figuring out what they do. This is for the woman who knows exactly what she carries and is ready to build the platform that finally shows it.

The curriculum

Four weeks. Eight sessions. One fully built, fully voiced Substack.

One teaching session and one workshop every week — learn it Tuesday, implement it before Friday. All calls at 1pm PST.

01
Week 1 · Teaching Session
The Art of Being Unmistakably You
Identity, Positioning and Your Author Brand

Everything starts here. We uncover your author archetype, develop your brand positioning and get crystal clear on who you are writing for and what your Substack stands for. You leave with your positioning so sharp that your perfect reader finds you and immediately thinks — finally, someone who gets it.

Your tangibles

Author archetype assessment completed. Brand positioning statement written. Publication name and tagline finalized.

Week 1 · Workshop

You bring your positioning live. We sharpen it together until it sounds like nobody else on earth. Your About page gets written and goes live this week.

Your tangibles

About page published. Bio updated. Positioning locked.

02
Week 2 · Teaching Session
The Art of Your Voice and Your Home
Voice, Pillars and Full Substack Setup

This is where your Substack gets its heartbeat. We develop your voice — not the one you think you should have but the one you actually have when you are fully present and fully unafraid. Content pillars, tags, header, welcome email — all built with intention.

Your tangibles

Content pillars named. Tags set up. Header live. Welcome email written. Full publication setup complete.

Week 2 · Workshop

Full live Substack audit. Every element checked, refined and confirmed. You leave with a publication that is complete, polished and ready to grow.

Your tangibles

Full audit completed. Welcome email live. Every element confirmed.

03
Week 3 · Teaching Session
The Art of Being Found
Holy Hot Visibility™ and Your Content Machine

My proprietary Holy Hot Visibility™ method inside a live coaching container. Weekly content rhythm mapped, notes strategy built, growth approach and cross-platform visibility all ready to run without shrinking your soul.

Your tangibles

Weekly content rhythm mapped. Notes strategy built. 30-day content calendar created. Cross-platform visibility designed.

Week 3 · Workshop

You bring your content plan and first pieces of writing. We review live, refine your voice on the page and personalize your growth strategy to your audience and calling.

Your tangibles

Content plan reviewed. First published pieces refined. Growth strategy personalized.

04
Week 4 · Teaching Session
The Art of Getting Paid for Your Calling
Monetization, Paid Tier and Movement

Your Substack should be paying you now. Not someday. Now. We build your paid tier, map the complete path from free reader to high-ticket client, build your 90-day growth plan and cast the bigger vision of your body of work and movement.

Your tangibles

Paid tier set up and live. Customer journey mapped. 90-day growth plan built. Movement vision documented.

Week 4 · Workshop

Paid tier reviewed, offer flow confirmed, 90-day plan locked. You leave this program with a Substack that is not just built but actively converting.

Your tangibles

Paid tier reviewed. Offer flow confirmed. 90-day plan locked and ready to run.

How it works

Intimate, live, eyes on your actual work throughout.

  • Small group on purpose

    I keep this intentionally intimate so I have real eyes on everyone's work — not just on calls but watching what is going up and giving feedback throughout.

  • Live workshop format

    Every week a teaching session where we go deep and a workshop where we look at your actual Substack live. You bring your work. We work on it together in real time.

  • Not a course. Not a template.

    Real time support from someone who has built this and is building it alongside you right now. Recordings of every session included.

  • All calls at 1pm PST

    Tuesdays for teaching. Fridays for workshops. June 17 through July 25 with intentional skip weeks built in for integration.

Lucinda Rae
22
Years of brand
expertise
What they say

About being in Lucinda's world

★★★★★

"She sees what you carry before you can name it yourself and then she gives you the words."

— Coaching client
★★★★★

"My Substack went from something I was embarrassed about to something I cannot stop sharing. She changed how I see my own work."

— Substack client
★★★★★

"For the first time my business actually sounds like me. All of me. The work, the faith, the creativity — finally together."

— Brand client
The investment

Your calling has waited long enough for a platform worthy of it.

Four weeks. Eight live sessions. Real eyes on your real Substack throughout. Everything built, live and working by the time we are done.

$1,500
Pay in full
— or —
2 × $777
Payment plan · both payments within the program
4
Weeks
8
Live Sessions
20
Spots max
Recordings
Yes — Claim My Spot

Starts June 17 · 1pm PST Tuesdays and Fridays · Small group

Lucinda Rae
Your guide

Lucinda Rae — Brand Strategist, Substack Builder and Affluent Creator

I spent 22 years helping spiritual creative women build brands and platforms. I watched brilliant coaches and authors pour their genius into spaces that were never built to hold it — and I knew there had to be a better way.

Then I got on Substack. In my first ten days I made $7,200 — not from a launch, not from ads, from building it right and showing up as exactly who I am.

The gap between the quality of the work and the reach of the platform is not a reflection of the work. It is a structural problem. And structural problems have structural solutions.

22
Years experience
$7.2K
First 10 days
100+
Brands built
Want more?

Add the Substack Brand Suite — both for $2,297

While you learn the art inside the coaching program I build your complete visual identity alongside you. Logo, color palette, Canva templates, header design and graphics kit — all done for you while you build your strategy and voice.

$2,297 bundle
Save $500

Yes — I Want the Bundle

Want it all built for you without the coaching? Fast Track Your Substack →

The platform your calling deserves is waiting to be built.

Twenty spots. Starts June 17. This is the year you stop being the best-kept secret in your industry.

I'm Ready — Claim My Spot $1,500 in full  ·  or two payments of $777